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Instagram for Creative Businesses – 24 July 2021

London Potters and The Design Trust

Saturday 24 July 2021, 10:30 to 12.00pm

In this 90 minute online webinar, Anne-Marie Shepherd is going to take a deep dive into the social media platform Instagram.

She will cover…

  • Why use social media as a creative business?
  • Instagram the figures
  • Why use Instagram as a creative business?
  • The importance of a professional account and how to set it up
  • Instagram insights and analytics
  • Your bio and how to make it work well for you
  • The importance of images
  • Posting on Instagram; stories and reels and how to use them
  • Captions, hashtags and the introduction of keywords
  • Engagement and how to make yours better
  • Instagram shopping
  • Staying on track with Instagram

Anne-Marie will also be happy to answer any questions you may have throughout the presentation.

About Anne-Marie Shepherd and The Design Trust:

The Design Trust is a thriving online business school for designers, makers and artists. Anne-Marie Shepherd has over 15 years’ experience of working in the visual arts industry. She spent 10 years working with Tutton and Young Ltd organising the MADE design, craft and art events in London and Brighton and overseeing the marketing and PR. Now working part time alongside Patricia van den Akker at The Design Trust she manages the membership hub, The Business Club, as well as working on content creation for social media, blog posts, workshops etc. Anne-Marie also works freelance handling press and marketing for a small yet varied selection of visuals arts organisations.

Please download one of these forms to book your place:



We are pleased to announce our second Annual Makers Award, open to all London Potters members.  The award encompasses our education remit and supports selected members in specialised ceramics professional development.  The award comprises:

  • One year’s membership of London Potters.
  • Cash award of £300 to the winner and two runner-up awards of £100 each.
  • Mentoring session with Claire Pearce from Thrown Contemporary for the winner.
  • One year digital subscription to Ceramic Review for the winner.
  • Ceramic Review goody bag for winner and runners up.
  • Maker Focus feature in LP News
  • Certificate of Achievement

In your application you’ll need to demonstrate that any award granted will be used for the sole purpose of supporting your ceramic development.

Deadline for applications Tuesday 30 June 2021.

If you are an existing LP member application information is on the way to you.  Not yet an LP member?  Our new membership year starts on 1 May so now is a really great time to think about

These days it’s becoming more and more important to be able to use social media to share your work.  Bill Mudge is a photographer known for his beautiful photos of art and sculpture.  He has put a workshop together for London Potters explaining how to use phones/tablets to take professional looking photographs.  

Location, lighting, props and composition will be covered.  There will be instructions and demonstrations interspersed with practical activities, with the opportunity for individual feedback.

The workshop will be online, and you will need to be able to use Zoom, your smartphone camera/tablet, and to be able to email your photo.  

Booking enquiries to Jen Greaves E:

This event is now fully booked but please email Jen Greaves for waiting list availability.

We’re delighted to announce Jesse Finlay as the winner of the inaugural London Potters Annual Makers Award.  In addition to the £300 first prize, Jesse also receives a mentoring session with Claire Pearce at Thrown Gallery, plus a number of other benefits.

All applicants were required to submit a maker statement outlining how they would benefit from the award for their continuing ceramics professional development.  Jesse is a recent graduate from UCA Farnham and will be using the award towards setting up her home studio to develop her printed fabric and ceramic ink works.  Runners up Ania Perkowska and Justine Jenner each receive £100 for their respective projects.

The award judges were LP Chair Fay De Winter, Vice Chair Lindy Barletta, President Stephen Dee and Claire Pearce from Thrown Gallery London.

A huge thank you to all LP members who applied for the award.  We’ll be announcing the criteria and application details for the 2021 Makers Award next spring.

We’ve added The Clay Garden, a new ceramics studio in Cambridge Grove, London W6 to our Where to Pot in London Guide.

The LP Annual General Meeting will take place on Saturday 10 October.  After much consideration, and due to the ongoing uncertainty over social gatherings, the meeting will now be held via Zoom video conferencing.  The meeting will start at 11am and last for approximately one hour.

The agenda for the meeting has been emailed to all registered LP members, together with supporting documents.  At the end of official business we will be announcing the winner of the inaugural London Potters Annual Maker Award.  And for members attending there will be an opportunity to take part in a prize draw to win a Potclays voucher or pottery book.

Members wishing to attend should RSVP to Membership Secretary as soon as possible.

Join us on Instagram @london.potters from 19 September through to 21 October where we’ll be hosting our #100under100 Virtual Sale!  From bowls to bottles, shoes to sculpture, we’ll be featuring 100 exciting works, all priced under £100.

We’ve updated our Where to Pot in London Guide listing courses and classes at adult education colleges, co-operatives, open access studios and with individual makers across the capital.

Please remember that all venues are currently operating under social distancing guidelines and you may find spaces are limited at the present time.

Some of our members are able to help out with one-off or emergency kilns firings. Please contact us for further details.

Given the unprecedented coronavirus situation, we have cancelled the Linda Bloomfield event scheduled for 28 March and have suspended our events programme for the time being. LP Council will continue to monitor government advice and aim to restart our events programme as soon as feasible.