Path and Inspiration
Rida Zaidi is a visual artist whose practice revolves around ceramics, illustration and design.
After getting her B Arch degree in 2019, Rida shifted her focus towards making on a smaller scale. Her practice currently focuses on clay as the main medium, which helps her find the overlap between two- and three-dimensional world-building. She approaches her work as a form of storytelling, playing with elements that help communicate a story(character, fashion, food, furniture, environment).Process and Practice
While working, she frequently thinks about the connotations of the label "cute" and how it is often dismissed as non-serious art making.
Always drawn towards objects and the space they occupy in our lives; how we remember moments and places by the “things” that give meaning to a space. Rida explores themes of celebrating everyday life, our relationship to ourselves, each other and our imagination.
